Intelligent Automation has already become a strategic focus for most businesses facing a high volume of redundant tasks. The development of digital solutions and cognitive technologies (Artificial Intelligence, Machine Learning, NPL, etc.) has rapidly led to the advancement of industries that face a large volume of administrative and operational processes. Among these is the retail industry, where a lot of data about stocks, orders, customers, prices, suppliers, and more was, until lately, manually processed by employees. 

The development of retail automation software represents a revolutionary moment for businesses in this industry, as the benefits encountered from the first days of use. According to Statista, the retail automation market size is expected to grow to 33 billion U.S. dollars by 2030. Software robots can now handle the large volume of data that needs to be processed day-to-day. Thus, they perform all operations much faster, without errors or breaks. Speed and error-free outcomes are two of the main advantages of retail automation solutions that lead retail businesses to success. Furthermore, we have highlighted the main operations suitable for retail automation implementation. 

Introducing new products

Two main conditions are essential for a new product launch. Detailed analytics about what may get shoppers excited is one of the main requirements for a new product introduction.

Retail automation solutions are highly trustworthy in this regard. Productive collaboration is a milestone for describing the processes behind launching new products. The more efficient the communication between R&D and manufacturing and marketing departments, the easier it is to introduce new products. Intelligent Automation is a suitable example of integrative capability. It allows retailers to adjust prices, production, and stock levels in alignment with their customers' preferences.

• Customer support management

Providing a satisfactory customer experience is essential in the new customer-centered retailing environment. Competitive retailing requires 24x7 customer service to keep pace with the rise of online commerce.

With retail automation solutions, customer records can be managed across multiple systems using synchronized CRM information. It allows customers to be onboarded from their websites quickly and prepares data for subscription renewals and timely complaint handling.

• Sales analytics

For marketing and sales departments, consumer behavior reports are essential to examine large quantities of data. It is crucial for many retail decisions, such as launching new products and bounce rate diminishment. 

Automated analytics gives customers instant access to detailed reports that provide real-time insight into customer behavior and related customer preferences. Retail automation software is an excellent tool to identify the factors that cause clients to drop out of services and allows for timely deployment of actions to keep them. The future-oriented analysis is an influential pillar in stock optimization.

• Track delivery

Retail automation software makes it easy to track orders and send out shipment updates in real-time. It is not a big deal, but it's worth considering. Clients don't need to spend time on your customer portal because software robots can collect order-related information and deliver it directly from outside partners.

Once they have done this, they can collect customer feedback. It is an invaluable resource that will help you make better retailing decisions.

• Invoice and order

The use of automation software competent to work with different data formats allows the automated import of orders, invoices, and other information into the enterprise resource planning (ERP). Customers and suppliers can both benefit from quick delivery and access to information.

• Products classifying

It is crucial to ensure that product classification in multinational companies is done correctly between local stock-keeping units. Due to cultural differences, products from different markets may have various definitions or constituents. Therefore, additional marketing strategies are required.

These strategies are only effective if the product categories are correct. Software robots can quickly process data from vendors and retailers in multiple formats, such as images and texts, and match them to global standards.

• Store planning

These are the key processes for traditional in-store retail. Based on demographic criteria like age, ethnicity, and social status, retailers try to match customers' preferences who shop at specific stores. The principle that layouts should be custom-made to distinct preferences is the guiding principle.

Manual layout store segmenting is limited to a few key facts. The nuances of sales data are beyond the human ability to manage complex segmentation modalities. This is one of the advantages of retail automation software, which has an analytical capacity. It allows you to use fine-grained data to create store-specific merchandise that best suits customers' demands. The result is a personalized shopping experience that will increase sales and profit.

• Planning for supply and demand

Intelligent Automation technology has the integrative capability to simplify data gathering, standardization, and plan simulations. It also qualifies for exception finding and other steps to creating realistic and efficient business plans. It results in increased capacity and asset management and, consequently - a rise in productivity.

We presented some of the use cases of retail automation solutions to help you identify the best processes for automation within your company. Also, you can pinpoint directions on how to approach the challenges facing the retail industry. Your automation journey will be more stable and efficient, allowing employees to focus on mission-critical tasks.

Curious about what Retail automation software can do for your business? Check out the video below 👇